July 4th is considered the birthday of America. We close all our government offices (should probably do this more often). Have a cook out, blow some things up, and have a lot of fun.
Yesterday we talked about using opportunities to communicate with our customers on their terms. In language they understand. That is an idea that has proven itself over and over. In America, our ideals have been the common language we speak. While we often disagree on where we should be going and what direction our nation is headed, we had a basis for discussion.
The culture of America was what made it strong. I don't mean the fads of the day, the length of a mini skirt or the latest hulu hoop toys. I mean the culture of our nation. We have always been fiercely independent. Our ancestors came in some cases because they were rejected by their own nations. Some came out of desperation and others out of adventure. The one thing we all shared was opportunity.
Our nations culture is shifting. It is happening as we watch and only time will tell the final impact of it. Today I want you to think of the culture of your business. A business will develop a culture that stands on far after the founder passes away. Think of it as your legacy. That stamp you will put on your company that will be felt for generations in some cases.
Look at Sam Walton. His stamp in many ways is still on Wal-Mart but it has also evolved since his passing. While you have time, think about what kind of culture you want to develop in your business. The culture you develop will determine the kind of people who work with you and who deal with you.
It has a far greater impact than many people imagine. We often let it evolve over time without putting much thought into it. I would challenge you to lay out a path to develop your culture. Recognize what you already have and decide if it is what you want it to be.
Sometimes simply talking about your culture helps you to define it. Your culture helps your people to make quick decisions because they know what is expected of them. It helps your customers understand what you stand for and what is acceptable.
Want some great cultures?
Nordstroms
Apple
Microsoft
Harley Davidson
Liberty Tax
Each of them stand for something very different yet they all have a defined culture.
Take today to celebrate one of the grandest experiments in human government (The United States of America) and also to start the journey to develop your culture in your business so future generations will see your legacy.
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