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Marketing

Profit Pyramid and Social Media

December 7, 2009

Simpleology 201 and Mark Joyner has completed another interesting video. It is done in a kind of Twilight Zone-ish manner. It is an interesting example of how someone with a very minimal set up (Camera, script and software) can create a sales funnel for their product.
I always hear people say they just don’t [...]

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Is Branding Dead?

August 13, 2009

Is branding dead?
Many claims have been made that the saturation of brands are causing it to die. That brands don’t mean as much any more. Neurosciencemarketing.com recently posted an interesting video about how tweens perceive different brands. I think you will be amazed at several things. How much social proof [...]

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Law of Attraction Plus the Law of Action

July 29, 2009

Remember the movie The Secret It came out in 2006 and focused on the Law of Attraction and how simply thinking about the things you wanted would help you get them. Dan Clark in his keynote speech in 2009 for Liberty Tax mentioned that the Law of Attraction didn’t explain everything. If [...]

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Billy Mays – The Passing of a Legend

July 8, 2009

I have been thinking about writing about Billy Mays since his passing.  His passion for what he sold and how he went about it were always amazing to me.  Since the show Pitchmen came it, my respect for him has only deepened.  Watching the behind the scenes of a real life marketing business was fascinating.  [...]

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Tradition or Innovation? Stand out from the crowd

July 6, 2009

Many things we do in life are based on traditions.  Some of those traditions have a very sound basis in science but many have simply always been that way.  You may have heard of the mom who always cut off 2 inches from her pot roast before cooking it.  When asked by her husband, she [...]

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